Driving Social with Direct Marketing: Tips to Generate Leads

ID-100159299I don’t think any of us are surprised with the latest studies indicating that more and more people are using social media to find products and services. Entrepreneur reports that social media discovery is on the rise, up 25% from 2010.  The study conducted by Forrester Research also found that direct marketing is not dead. Companies are using direct marketing strategies to boost social media efforts.

This goes back to creating an integrated marketing strategy that includes direct marketing, social media, SEO, mobile, etc. Don’t just rely on one avenue of marketing to generate your sales.  I can’t stress enough the importance of creating an integrated marketing plan.  It’s far more efficient than previous strategies.

Here’s how to take create a direct marketing strategy that incorporates social media.

  • Include social media links in all emails
  • Include social media address in all direct marketing snail mail
  • Use the same messages for big campaigns in direct marketing efforts and social media
  • Host contests via social media and promote via direct marketing

Admittedly, marketing and reaching your consumers is difficult right now. Marketers need to create messaging across a variety of platforms to generate sales and leads.  The strategy of creating consistent messaging across all these platforms isn’t new. You just need to execute in such a way that increases conversions. To do that, you really need to know your consumer.

Using #Hashtags and Keywords to Generate Sales

Facebook made an announcement that the social network will start supporting #hashtags. Twitter and Google already support hashtags along with Instagram.  Hashtags are words or phrases preceded by the # symbol. They commonly are used to identify topics and trends.

Of course, businesses can use hashtags to generate sales. The first thing to understand is that hashtags are keywords. Consumers are using keywords as hashtags. When you post social media updates, use your keywords that you use in your SEO and digital marketing strategy. Use these keywords and phrases as hashtags when posting updates. Consumers use these hashtags to find what they’re looking for, which helps them find you.

ID-10019934

The second way to use hashtags to generate sales  is by setting up search feeds. Use social networking managers like Hootsuite to set up search feeds with hashtags. This shows you all posts using that hashtag. Based on the posts, you can reach out to those individuals. It’s a grassroots approach to generate sales.

Don’t be afraid of the power of keywords and hashtags. Consumers are using them. Now you can follow suite and use hashtags to generate sales.

Generate Sales with Consumer Profiles

We’re all in business to make money. The reason we start our businesses is because we have a talent or product we think we can capitalize on. One mistake I see many businesses of all sizes make is focusing on their product or service instead of the consumer.

marketing plan with Logic of Leads

It’s understandable. You want to get to the word out about how greatness of your particular product or service. The problem with that is that you may not be marketing appropriately. You could be losing money on your efforts instead of generating sales.

Your focus should be consumers. They are ones who will make the all-important decision to convert.  Your marketing plan should be consumer driven, which will lead to strategies and methods that generate leads and sales.

Start with developing a consumer profile. This can be a formal file with all sorts of market research (which is advisable) or a bulleted list you have on hand as you develop your marketing plan.  Either way, here are some things your consumer profile can include:

  • Basic demographics: Sex, age, income, location
  • Problems your product and service would solve
  • Interests
  • Dislikes
  • Where your consumer gets their information
  • Mobile use

Aside from the basic demographic information, your focus should be the second bullet. Your marketing plan should focus on meeting a need or solving a problem. Consumers tend to shop out of need first. Whether it’s updating their wardrobe, gifts for family and friends, or needing to use their tax refund, the need is what prompts them to get online and start searching for solutions. You want to be that solution.

In order to generate leads and ultimately sales, you’ll also want to know where your consumer spends the most time. Do they spend time on their phones? Do they use social networks, and if so, which ones? Do they do a lot of research before they convert? Having answers to these questions will enable you to generate a marketing plan that will generate leads. Better yet, Logic of Leads can help develop that marketing plan and provide you with solutions to ensure you meet your marketing goals and generate sales.