One way to generate sales and increase foot traffic to your office is to be present on mobile. 79% of website traffic in Q1 of 2013 came from smartphones. That’s just for ecommerce. The way businesses and office can take advantage of so many people using their smartphones is to present on mobile with a mobile friendly website and check-in apps like FourSquare. Let’s talk about FourSquare because it is something you can do right now.
FourSquare is a mobile check-in app. They have over 30 million users. It’s a way for consumers to find local businesses. People use FourSquare to find restaurants, recreational activities, services, and other businesses. More savvy consumers use FourSquare to find deals. People also leave tips and reviews, which can also help drive traffic and generate those sales you need.
Over 1.3 billion businesses are taking advantage of business solutions on FourSquare. The cost is free unless you want to advertise on FourSquare. You can claim your business, make updates and set up specials, and take advantage of FourSquare’s free analytics.
We always talk about integration. Your listing is one way to integrate FourSquare with other marketing methods. Those SEO keywords apply here. Those keywords should be words consumers innately use. They scan messages and text with those keywords in mind. Make sure to incorporate them in your listing. You can also add a link in your listing. Be brief and informative.
Specials and Updates
Another way to integrate mobile with other marketing strategies is to promote the same specials you promote elsewhere on FourSquare. Keep your marketing messaging consistent.
Another tactic to generate sales is to offer a special for new customers only. Some service oriented companies offer a free consultation, a 10-20% discount, free gifts, etc. The goal is to get people in the door.
Some businesses offer discounts and specials only to the mayor. Consumers become mayors when they visit often and check-in.
If you’re a brick and mortar and you’re looking to boost foot traffic and sales, FourSquare is a really good tool to do just that.