Facebook made an announcement that the social network will start supporting #hashtags. Twitter and Google already support hashtags along with Instagram. Hashtags are words or phrases preceded by the # symbol. They commonly are used to identify topics and trends.
Of course, businesses can use hashtags to generate sales. The first thing to understand is that hashtags are keywords. Consumers are using keywords as hashtags. When you post social media updates, use your keywords that you use in your SEO and digital marketing strategy. Use these keywords and phrases as hashtags when posting updates. Consumers use these hashtags to find what they’re looking for, which helps them find you.
The second way to use hashtags to generate sales is by setting up search feeds. Use social networking managers like Hootsuite to set up search feeds with hashtags. This shows you all posts using that hashtag. Based on the posts, you can reach out to those individuals. It’s a grassroots approach to generate sales.
Don’t be afraid of the power of keywords and hashtags. Consumers are using them. Now you can follow suite and use hashtags to generate sales.