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Using Direct Marketing in a Penguin 2.0 World

Last week, Google fulfilled a promise they made earlier. In that video, Matt Cutts warned that Google was going to release a Penguin update, Penguin 2.0.

Google released Penguin 2.0 on May 22, 2013.  Some websites may see a decrease in traffic if they participate in black hat practices. Keyword stuffing, misleading advertising, and violating Google’s quality standards may trigger penalties from Google.

Google’s Penguin 2.0 is the perfect reminder to not solely rely on the web to generate sales. Lawyers, doctors, and brick and mortars need integrated marketing strategies. Don’t forget direct marketing. No, it’s not dead. If anything, combined with online marketing, companies can generate even more leads than they have in the past. How? Start by downloading the 20 Tips to Success. Understanding your brand, your consumer, and generating a marketing plan that translates to online and offline strategies will create a unified brand experience. If someone sees your direct marketing piece, they’ll most likely go online and research your company before converting. You want to convey the same messages online and offline so your consumer remembers to convert.

So just because Google released Penguin 2.0 and you saw a dip in traffic doesn’t mean you still can’t generate leads. You just have to use both online and offline marketing strategies.


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